At International Performance Group, we specialize in crafting impactful sponsorship strategies that bridge the gap between rights holders and corporate sponsors. Our consultancy service goes beyond simple matchmaking — we build strategic alliances rooted in shared values, brand alignment, and mutual growth objectives.
Leveraging our extensive network and in-depth knowledge of the sports and entertainment industries, we help sponsors find the right opportunities to elevate their brand presence, engage target audiences, and enhance their reputation on a global scale. Meanwhile, we empower rights holders — such as clubs, federations, athletes, and event organizers — to unlock the full commercial potential of their platforms.
Whether you’re a sponsor looking to invest in sport or a rights holder seeking to attract commercial partners, International Performance Group is your trusted partner in creating sponsorships that perform, connect, and last.
Tailored Sponsorship Strategies
Custom-designed packages based on the sponsor’s objectives and the property’s unique strengths.
Market & Audience Analysis
Data-driven insights to identify the right audience, ideal activation moments, and high-impact exposure channels.
Creative Activation Concepts
Innovative and immersive brand experiences that go beyond logo placement to drive real engagement.
ROI Measurement & Reporting
Tools and frameworks to track performance, audience reach, and business outcomes, ensuring transparency and value.
Sponsorship Consultancy
With over 10 years of experience, Canal Travels is a leading Ivorian travel agency offering a wide range of trips, tours, and children’s holiday camps. Known for its professionalism and personalized services, Canal Travels ensures a smooth and tailored travel experience for all types of clients.
6Sports is a dedicated sports marketing and hospitality agency, advising businesses, governments, and institutions on strategic initiatives in the sports sector. The agency also manages guest reception and hospitality during major international sporting events, ensuring a premium experience for all stakeholders.
Based in Dubai, World Bridge Advisors L.L.C-FZ is a premier advisory firm offering top-tier management consultancy, business solutions, and commercial brokerage. With a global perspective, the firm bridges the gap between business challenges and strategic opportunities, empowering clients to succeed in today’s competitive market.
West Africa Tours is a specialized travel and tourism agency operating across West, North, and Central Africa. With a strong presence in countries such as Senegal, Gambia, Mauritania, Guinea-Bissau, Mali, Cape Verde, Côte d’Ivoire, Gabon, Niger, Morocco, and Tunisia, the agency offers authentic and immersive travel experiences throughout the African continent.
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